Advertising has always been the primary concern of most business owners. The need to reach thousands of potential customers while sticking to the fixed marketing budget is difficult. On the other hand, a marketing strategy that costs less would require an ample amount of energy to execute.
Indeed, business owners are in a rut when it comes to potential marketing tactics. Luckily, car wraps in Longwood, Florida are slowly proving itself worthy of having a place in the advertising realm.
With today’s technological advancement, business owners are given a wide selection of marketing tools that are beneficial to their businesses in the long run. The question of whether a company should stick with the traditional form of marketing or would attempt to use modern car advertising tools such as vinyl car decals should be considered.
A consumer research company, Arbitron Inc., has analyzed the CPM, or the cost per thousand impressions, of these marketing tools. Among these tools are custom car decals or any other forms of car advertising, radio advertising, outdoor signage, advertising on newspapers and magazines, and paying for television advertisement costs.
Of all the marketing tools mentioned, car wrap prices are at a $0.35 CPM, whereas advertising on television costs $23.70 CPM. If you are to search the keywords “vehicle wraps near me,” you would see that truck decals and wraps are very affordable.
With that said, most business owners find time to look for a good truck wrap design for marketing purposes. The goal of any form of advertisement is to let your consumers know about your company. However, as easy as it may appear, there are specific dos and don’ts that you should look out for.
Keeping Your Car Advertising Message Short and Clear
The first thing you should keep in mind when choosing a car wrap in Longwood, Florida is your message should be brief and concise. If you think about it, it is better to include a short yet catchy message – something that your customers will remember – rather than to add a paragraph-long message wherein people would ignore.
Nonetheless, a massive block of text on your car sign would only appear bulky and disorganized. Remember, you need to make an excellent first impression to the public. Getting your company’s name across the world using a chaotic and cluttered vehicle wrap would only speak negatively about your business.
Take Into Consideration the Design of Your Vehicle
If you search “car wrap near me” or “vinyl wrap near me,” your search engine will provide a long list of wrap manufacturers. Indeed, the wrap marketing business has become one of the go-to advertising options for business owners.
Nonetheless, a car wrap professional can assist you in the step-by-step process of choosing your business wrap. However, you are also responsible for knowing the basics when choosing a design for your car wrap.
The measurements of your vehicle are the first thing you should be wary of. Even before you start constructing designs on your board, be sure that you have already measured your vehicle’s sides, bumpers, roof, rear, and hood.
It will help the car wrap manufacturer if you take photos of your car, as well. A bonus tip would be to take a direct picture of all the sides and not images from an angle. Furthermore, don’t forget to list down the measurements of your vehicle’s extreme curves – door handles, rivets, and body breaks.
These are just some of the pre-planning activities involved in the car wrap designing process. Of course, the car wrap manufacturer should invite you to bring your actual car to the design shop so that your ad will perfectly fit the vehicle and that you can get an overall look as to how it’s going to appear.
Using Contrasting Colors on a Car Wrap in Longwood, Florida
The car wrap should make use of bold and contrasting colors to attract by-passers’ attention. Color plays a vital role in the art of designing almost anything. Several professional graphic designers know the crucial role of pigments in successfully invoking the right emotions for their audience.
Taking this into consideration, a business owner who is looking for a car wrap in Longwood, Florida should be knowledgeable who their target market is, and how colors can catch their attention. Experts even commented how each color represents a particular emotion.
Have you noticed how fast food restaurants use bright red and yellow colors? Experts say that these colors invoke hunger. Consider some of these points when picking a color for your car wrap.
First and foremost, you must do your research on what colors can invoke certain emotions. You can ask professional car wrap designers for advice regarding choosing a vehicle wrap color. Furthermore, when constructing a design, you must be aware of your business’ target demographics and your brand message. Also, you have to be sure that it will be in line with your brand message.
Because the public will see your business design on a moving vehicle, you need eye-catching colors that will have an impact to your viewers. The use of bright colors on car wraps will quickly catch the eyes of by-passers even from a long distance.
As discussed, your message should be brief and concise. In addition to the shortness of your message and the brightness of the colors to catch the public’s attention, your car wrap will be sure to leave a lasting effect on potential customers. Furthermore, since the message will be short, the font used should complement the bright background of your car wrap.
It is always important to remember that when looking for a car wrap in Longwood, Florida, you need to consider the fact that it will mostly be seen when the vehicle is moving. The use of short messages and bold colors will leave a lasting effect on your viewers.
The more oversized the designs are, the more overwhelming it is for the public – this is what you should aim for. Find a way to stand out amidst the hundreds of cars passing by every day.